LED CONTRACTOR ACADEMY | BEFORE YOU LAUNCH AN AD
Free field checklist from Jeremy

1. OFFER
[ ] Name one service and one customer type.
[ ] Explain exactly what is included and any limits.
[ ] Choose the towns you can profitably service.
[ ] Make sure your price leaves room for labor, materials, travel, and marketing.

2. CREATIVE
[ ] Show the service or result with footage you have permission to use.
[ ] Say who the offer is for in the first sentence.
[ ] Give one clear next step.
[ ] Match your headline, video, and landing-page offer.
[ ] Read all text on a phone before publishing.

3. LANDING PAGE
[ ] Confirm the page opens quickly on mobile.
[ ] Check the phone number and every button.
[ ] Submit a clearly labeled test inquiry and confirm you receive it.
[ ] Explain what happens after the form is submitted.

4. FOLLOW-UP
[ ] Assign one person to new leads.
[ ] Prepare a first-response script and qualification questions.
[ ] Record each estimate, booking, and lost opportunity in your CRM.
[ ] Follow up at the agreed time and respect opt-outs.

5. MEASUREMENT
[ ] Decide your budget before launch.
[ ] Track qualified leads, booked jobs, collected revenue, and job margin.
[ ] Use actual booked and completed work to evaluate the campaign.
[ ] Change one meaningful variable at a time and write down what you changed.

Need help applying this? Find Jeremy on TikTok: @moneyhomeservices.
Flyra partner link: https://get.flyra.io/?ref=849e51bb
Jeremy may earn a commission if you sign up through this link.